About the Pretty Pink Project
The Pretty Pink Project, a non-profit 501(c)(3) organization, is dedicated to supporting individuals undergoing treatment for breast cancer. We believe that small gestures of kindness can make a big impact during one of life’s most difficult journeys.
Through our thoughtfully curated care bags and essential resources, we aim to provide comfort, encouragement, and practical support to patients. Each bag is more than just items it’s a symbol of compassion, a reminder of strength, and a message that no one walks this path alone.
Our work is inspired by the personal journey of our founder, Candice D. Austin, a breast cancer survivor who transformed her own story into a mission of hope. What began as a simple idea to bring encouragement to those facing treatment has grown into a movement powered by volunteers, donors, and a community of survivors.
At Pretty Pink Project, we stand for:
Compassion
Every Action Rooted in Kindness.
Strength
Celebrating the Courage of Patients and Families.
Hope
Reminding Every Individual that Brighter Days Lie Ahead.
Community
building a supportive network no one has to face breast cancer without.